Why Do You Need Media Training?

Media Training Can Elevate You from an “Information Resource” to a Charismatic, Fascinating Guest.

Discover how to give an unforgettable interview, every time:

• Know exactly what to do if they ask you the “wrong” questions.

• Talk about your book in the “story-telling” mode that audiences love.

• Deliver a terrific radio spot, even if you just have 4 minutes and 32 seconds.

• Discover the top 3 secrets to a successful podcast.

• “Give great TV” by making it 1) an audience experience and 2) ultra-visual

And finally…

• Have fun with your editor or host and give great “edutainment”

Ann Convery

Ann Convery is Anthony Mora Communication’s Vice President and Media Trainer. In her 25 years training clients, Ann has prepared authors and top professionals for interviews on CNN, Oprah, 60 Minutes, MSNBC, The Wall Street Journal, The New York Times, and numerous other outlets. Her clients have become repeat guests on radio and TV shows, and sold out their books at events. Ann blends neuroscience and storytelling to create an unforgettable interview that meets the media’s needs while advancing her clients’ careers. She has trained authors (fiction and non-fiction) and business owners to appear in print and on radio, TV, podcasts and videos. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media. She has spoken all over the U.S., Europe and Mexico. Her two books were published by Harper Collins. CONTACT: anthonym@anthonymora.com


Media Training

• Can you deliver a polished, practice, unforgettable interview anytime, anywhere – from home, in your car, and between meetings, even if they ask you the wrong questions? Absolutely!
• Can you learn the secret of charisma, why you have it already, and how to bring it out? Absolutely!
• Can you have actually fun during an interview, so that your host and audience relax and want to “follow you anywhere?” Absolutely.

• The #1 secret to a top-notch interview: Help the media do their job.
• Define your 3 most important points in any interview
• Flexibility: discover story angles you didn’t know you had

• The Segue: elegantly steer the interview to the point you want to make

• Cliffhangers: create a terrific interview for radio or TV

• Discover your 3 best soundbites about you and your book

• Discover the differences between a fiction and non-fiction interview

Take Control of Your Interview

Turn Any Situation to Your Advantage

• Are you shy? Discover how to turn shyness into your secret weapon
• Discover how to tailor your interview for local or national outlets
• If you need them, discover your 3 best take-aways for podcast interviews

• How to give the right answers if they ask you the “wrong” question
• How to deflect questions you don’t want to answer
• Use a challenging question to your advantage
• Switch from peer-talk to public-talk

• Discover 3 ways to make your TV segment visual, and more compelling
• What do you do with your hands in a TV interview?
• What does a radio host look for in a guest?

• Eliminate “unhearable words”

• Discover the 3 best ways to relax on a TV interview

• Don’t “hide behind” your information; tell us your story instead

• Discover how to tie your book into topical or current events
• Discover how Media Training can elevate you from an information resource to a charismatic, fascinating guest who your readers and listeners can’t forget.

Interview Mechanics

  • Time

  • Newsweek

  • 60 Minutes

  • KTLA 5
  • Variety
  • Huffington Post
  • The New York Times
  • Los Angeles Times
  • The Wall Street Journal
  • The Oprah Winfrey Show
  • Filmmaker Magazine
  • Publisher’s Weekly

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PR for filmmakers

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