You’ve written a book. Better yet, it’s getting published! (Congratulations).
Fact: Your journey is just beginning.
Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those two roles have key differences, and misunderstanding the distinction can lead to frustration and missed opportunities. Let’s clarify some of this!
Your publisher will likely assign a rep to your book, someone who is responsible for sending out an initial press release and ARCs (advanced reading copies) to potentially interested parties. Your publisher will also keep track of performance and sales, and handle inquiries as they come in.
What you can’t expect your publisher to do, however, is proactively and consistently seek out media opportunities for you, promote you as an author outside of this particular book, and consider the paths you could take as a burgeoning creative professional. It’s not that PR isn’t part of publishers’ job description–it is, particularly with the larger houses. But the reality is that books, particularly those by new authors, don’t get the push authors are expecting, or that they deserve. It’s often not the publisher’s fault–they generally just don’t have the wo/man power to do the work.
If you want exposure and continued promotion as an author beyond the launch date of a book, you need PR.
In PR we use your work to promote you as a professional–the scope of your success and media magnetism extends well beyond one book, and we help you identify what makes you unique as a news piece–your story–and we share that with maximum effectiveness with the public.
We aren’t necessarily pitching your book to TV networks for adaptations, or handling second printings when you have a smash hit, but we do make everyone aware of those potentials so that they’re interested in your book now, and what you’re doing next.
Many authors think they’re getting a personal PR agent in a publisher, someone who will advocate for them and seek out interviews and reviews, but in fact the publisher’s role is largely diminished once the book is out–a few review copies, and pre-release coverage and then it’s up to you to keep that momentum going, and that’s when you’ll want a PR team in place.
The last thing you want to do is lose that momentum: if you’re getting close to publishing, or have published a book–you need PR. Give us a call, we’ll walk you through the next steps.
Write on, writers!