Who We Are
PR for Writers & Filmmakers is an international public relations firm dedicated to the advancement of authors, filmmakers, and musicians. Founded in 1990 as a subdivision of Anthony Mora Communications, Inc., we specialize in media placement, brand development, media training, and social media marketing. Clients have been featured in Time, Newsweek, 60 Minutes, CNN, the Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, The Wall Street Journal, BBC, Filmmaker Magazine, Variety, Publisher’s Weekly, and the Huffington Post—to name a few.
Founder and CEO
Anthony Mora, founder and head of Anthony Mora Communications and PR for Writers, began his media career as a freelance journalist and magazine editor. He co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
Vice President and Media Trainer
In her 25 years training clients, Ann has prepared authors and top professionals for interviews on CNN, Oprah, 60 Minutes, MSNBC, The Wall Street Journal, The New York Times, and numerous other outlets. Ann blends neuroscience and storytelling to create an unforgettable interview that meets the media’s needs while advancing her clients’ careers.
Christine K Soderbergh
Senior Account Executive
Keefer Soderbergh is a public relations specialist with over 20 years of professional experience. Through media connections that are continuously growing, fostered, and utilized, Keefer Soderbergh bridges the gap between businesses and the general public, delivering aggressive and effective PR campaigns.
Grace Topalian began her career in Public Relations by helping her sister, Claire Topalian, and a few colleagues in the space create Cove Group. She has spent some time working with actors, actresses, and musicians authors, and playwrights. Throughout her experience, she has helped place clients in reputable local and national outlets in broadcast, print, and online.
Lindsey Blick started her career in media as a journalist for Pop Entertainment covering some of Hollywood’s biggest events. As a freelance entertainment journalist, she has written for a number of entertainment news outlets. She has also worked in video and film production as a PA and AD. She serves as an outreach specialist and account executive for authors and filmmakers.
Director, Marketing & Creative Content
Samantha Westervelt has extensive experience in the digital marketing and social media world. She has worked with brands across all major platforms to elevate their online presence, providing in-depth branding strategy and design expertise. Additionally, she is our in-house web designer and social media manager. She is also a musician and songwriter.
Michelle Sandoval has over a decade of experience as a publicist, digital marketer and social media specialist in the entertainment industry. She has worked directly with leading television and film studios, media brands, record labels, top tier publishing houses and best-selling authors. Working with media outlets all over the country, she has successfully gained nationwide exposure
Aileen Saldana is a PR and Digital Marketing Strategist. She is experienced in developing personalized strategies combining PR, social media, and digital marketing to create brand awareness for businesses to connect with their target audience. She has worked with such brands as Harmless Harvest, ColourPop, Golds Gym, and has garnered press coverage in local, regional and national media outlets.
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PR for Writers & Filmmakers
10061 Riverside Dr. #382, Toluca Lake, CA 91602
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