PR FOR WRITERS BLOG

Using PR to Brand Your Films and Yourself

The internet has changed the definition of business as usual in the entertainment world. When it comes to film, the very definition of the term has changed. Not long ago we thought in binary terms: feature film and TV shows. Features were the crown jewels. That was...

If You’re a Writer – Yes, You Need PR

Musicians know they need PR. Filmmakers know they need PR. Performers know they need PR. Writers? Not so much. Generally, when I give a PR for Artists seminar, I cover what, when, where, and how to launch and implement a successful marketing and PR campaign. But, when...

The Truth About Going Viral

Authors and filmmakers are posting images and videos online on their blogs and their various social media platforms daily. Who hasn’t thought that that one perfect post, tweet, image or video is going to be the one—the one that will catch fire and bring you to the...

The PR Effect for Filmmakers and Authors

There are two primary areas where most filmmakers and authors into roadblocks. The first is marketing/PR and the second is distribution. That has pretty much always been the case with independent filmmakers but now, with the film industry in such flux and more...

The Art of Fiction in the Time of Trump

Fiction can generally reveal truth more powerfully than fact. And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever. These are chaotic unsettling times. These...

Using PR to Succeed in the Film World

The film world has been going through seismic changes. Just as the music world was rocked and in many ways redefined by the internet, the film world is being reshaped and restructured. Not long ago prestige projects were only shown on the big screen, with cable and...

4 PR Mistakes Writers Should Avoid

If you want to reach a broader audience and build your brand as a writer, there are some common PR and marketing traps you want to avoid. Below are four common PR pitfalls to steer clear of. Don’t work on your book and then simply wait for your audience, agents,...

A Shakespearean Mother of Invention

I was reading about (yet another) pop culture phenomenon who was described as the “be-all and end-all.” I mercifully forget who the article was about, but remembered that there would be no “be-all and end-all” without Shakespeare. He not only came up with unique...

The Film Festival Dilemma & How To Solve It

Film festivals can be seductive. They offer more avenues to get your feature film viewed. In reality, that has its upside and its downside. Hundreds of films are now shown at film festivals and nowhere else. It’s as though they’re locked in an alternative universe....

How to Market Your Book and Your Writing Career

Whether you’ve signed with a major publishing house, a boutique publisher or have self-published your book, there is one constant… You need to market! Unless you have very deep pockets, your best bet is going to be a combination of a public relations outreach combined...

The Tarantino Approach

Long ago, before those now-famed dogs had ever found the reservoir, I was a partner in video and film production company. Our offices in Westwood, California, were we next to an entrepreneur whose stepson used to spend a good deal of time there. Eventually the stepson...

How to PR, Market & Launch Your Book

To start, keep in mind that marketing your book, is different than marketing yourself as an author.  A book can be an engine that helps pull the train, but the overall train is your image and brand as a writer.  One of the problems I’ve had working with large...

What All Authors Need To Know About PR

Truth is, whether you’re a self-published author, have signed with a boutique publishing firm or have landed a contract with one of the major houses – You need to launch your own PR campaign For example, one of the most confusing (and generally disheartening)...

PR Secrets for Independent Films

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Why is that news? Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films...

How PR Can Reach Your Filmmaking Objectives

I was contacted by a filmmaker recently who was interested in garnering PR for her film. She described it as a love story. It had no name actors, there was no particular media hook or angle that she could explain, the film did not have a timely element. It didn’t have...

The Film PR Secret: Effective Storytelling

Although filmmakers are storytellers, this is a skill they often forget when it comes to launching a public relations campaign for their films. They have a tendency to mistakenly shift gears and go from telling stories to selling products and the last thing that the...

Love & Mercy: The Heart and Soul of Rock & Roll

Paul McCartney once called “God Only Knows” “The greatest song ever written.” Others have echoed that sentiment: Pharrell, Elton John, Lorde and more sing ‘God Only Knows. My wife and I have always been Beach Boy fans. Before the two of...

The PR for Filmmakers Seminars

You’ve finished your film. Great. So, what is your marketing and public relations gameplan? You have no idea how many filmmakers balk at that question. The truth is that particular question should have been answered long before the film was shot. That’s a question to...