NOTES FROM THE SALON

A blog about writing, filmmaking, and public relations

For posts from 2016 and earlier, please visit our archives here! 

Preparing for a Media Interview

It’s easy to spend so much time focusing on how to land media coverage that how to handle the interview itself is not given much consideration. That is a mistake. You don’t want to squander an opportunity after working so hard to secure it. The following is a...

An Interview with Erik Hane of Red Sofa Literary

Erik Hane is an associate literary agent at Red Sofa Literary, and is a co-host of Print Run, a publishing podcast. He has previously worked on the editorial staffs at The Overlook Press and Oxford University Press. He also works as a freelance writer and editor. Erik...

Self-Published Books & Consignment Deals

How does a burgeoning author get his or her latest book out there for public consumption? Having copies available for sale online is one thing, but physical presence in bookstores has a number of crucial benefits: in-store stock establishes legitimacy, ups the chances...

Publishing & PR

You’ve written a book. Better yet, it’s getting published! (Congratulations). Fact: Your journey is just beginning. Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those...

Podcasting, Fandom, and Media Specialization

Media placement is one of the core tenets of public relations, if not the main goal: we build clients into Brands through their exposure across a variety of outlets until they hit the threshold of public interest and become relevant (and then the real PR fun begins)....

An Interview with Red Hen’s Keaton Maddox

*This post originally appeared on Anthony Mora’s blog, Notes from the Salon.  I met Keaton Maddox (if that was not a writer’s name, someone would invent it) when he was a guest speaker at a writer’s conference. My wife and I also had the good fortune of sitting...

An Interview with Katie Hogan of The Altar Collective

I had the pleasure of meeting Katie Hogan last year. A vivacious literature lover, editor, publisher and author. Katie is the founder, editor-in-chief, and creative director of The Altar Collective. She is a twenty-two-year-old student from the University of Southern...

Happily Ever Appter: Traditional PR Gets Social

There’s no doubt that Public Relations is an art. PR is a unique combination of communications mastery, sincere relationship building, and Jeopardy-level knowledge of current events. For good measure, toss in some tenacity and a sixth sense for what people will find...

Interview with the Vampire…Book Author

When author Thomas Hewlett and I began working together, one of the first things he told me was that he took his first drink at age seventeen and promptly blacked out for thirteen years, coming out of a haze at rock bottom with the early idea for a novel—the one that...

Skylight Books on Why Bookstores Matter

A conversation with Skylight Books Events Manager Kelsey Nolan Nestled in Los Feliz, Skylight Books has been a neighborhood staple of the Los Angeles literary scene for more than twenty years. In a time when (to our great chagrin) bookstores are closing left and...

An Interview with Philip Rebentisch, President of AMA Los Angeles

I met Philip at an event titled “How to Find and Retain New Customers,” presented by American Marketing Association (AMA) and the president of its Los Angeles branch—also known as Philip. The panel featured Ann Convery, creator of Speak Your Business™; Anil Punyapu,...

Producing A Film? What’s Your PR Plan?

Producing a film can be a magical experience, but many filmmakers get so excited about, and engrossed in, the process that they forget producing their film is only step one. Actually, the production of your film should be pretty far down the line in your initial to-do...

A Conversation with Kathleen Sexton Kaiser

I met Kathleen at the wonderfully produced 805 Writers’ Conference. I make a point of that, since she produced it. Kathleen is a savvy navigator of all things publishing. With four published books and three plays under her belt, she understands how authors and artists...

Focus on the Author, Not the Book

When launching a PR campaign focus on the author, not the book. Publishers invariably disagree with me on this one. Perhaps the most heated discussions that I’ve had with publishers have dealt with that topic. Don’t misunderstand me, I understand where the...

A Conversation with Author/Publisher Christopher Meeks

Christopher Meeks is an author, publisher and college teacher. Chris told me about his long and winding road through the worlds of writing and publishing. He first published short fiction in a number of literary journals, and the stories are available in two...

Authors, Filmmakers, and PR’s Brave New World

The film industry has changed and in many ways, it’s more challenging than ever before, but with change comes new opportunities. Success can still be had by those who work to create it. Independent film companies aren’t as great and as varied as they were when Mean...

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