NOTES FROM THE SALON

A blog about writing, filmmaking, and public relations

Happily Ever Appter: Traditional PR Gets Social

There’s no doubt that Public Relations is an art. PR is a unique combination of communications mastery, sincere relationship building, and Jeopardy-level knowledge of current events. For good measure, toss in some tenacity and a sixth sense for what people will find...

Interview with the Vampire…Book Author

When author Thomas Hewlett and I began working together, one of the first things he told me was that he took his first drink at age seventeen and promptly blacked out for thirteen years, coming out of a haze at rock bottom with the early idea for a novel—the one that...

Skylight Books on Why Bookstores Matter

A conversation with Skylight Books Events Manager Kelsey Nolan Nestled in Los Feliz, Skylight Books has been a neighborhood staple of the Los Angeles literary scene for more than twenty years. In a time when (to our great chagrin) bookstores are closing left and...

An Interview with Philip Rebentisch, President of AMA Los Angeles

I met Philip at an event titled “How to Find and Retain New Customers,” presented by American Marketing Association (AMA) and the president of its Los Angeles branch—also known as Philip. The panel featured Ann Convery, creator of Speak Your Business™; Anil Punyapu,...

Producing A Film? What’s Your PR Plan?

Producing a film can be a magical experience, but many filmmakers get so excited about, and engrossed in, the process that they forget producing their film is only step one. Actually, the production of your film should be pretty far down the line in your initial to-do...

A Conversation with Kathleen Sexton Kaiser

I met Kathleen at the wonderfully produced 805 Writers’ Conference. I make a point of that, since she produced it. Kathleen is a savvy navigator of all things publishing. With four published books and three plays under her belt, she understands how authors and artists...

Focus on the Author, Not the Book

When launching a PR campaign focus on the author, not the book. Publishers invariably disagree with me on this one. Perhaps the most heated discussions that I’ve had with publishers have dealt with that topic. Don’t misunderstand me, I understand where the...

A Conversation with Author/Publisher Christopher Meeks

Christopher Meeks is an author, publisher and college teacher. Chris told me about his long and winding road through the worlds of writing and publishing. He first published short fiction in a number of literary journals, and the stories are available in two...

Authors, Filmmakers, and PR’s Brave New World

The film industry has changed and in many ways, it’s more challenging than ever before, but with change comes new opportunities. Success can still be had by those who work to create it. Independent film companies aren’t as great and as varied as they were when Mean...

Using PR to Brand Your Films and Yourself

The internet has changed the definition of business as usual in the entertainment world. When it comes to film, the very definition of the term has changed. Not long ago we thought in binary terms: feature film and TV shows. Features were the crown jewels. That was...

If You’re a Writer – Yes, You Need PR

Musicians know they need PR. Filmmakers know they need PR. Performers know they need PR. Writers? Not so much. Generally, when I give a PR for Artists seminar, I cover what, when, where, and how to launch and implement a successful marketing and PR campaign. But, when...

The Truth About Going Viral

Authors and filmmakers are posting images and videos online on their blogs and their various social media platforms daily. Who hasn’t thought that that one perfect post, tweet, image or video is going to be the one—the one that will catch fire and bring you to the...

The PR Effect for Filmmakers and Authors

There are two primary areas where most filmmakers and authors into roadblocks. The first is marketing/PR and the second is distribution. That has pretty much always been the case with independent filmmakers but now, with the film industry in such flux and more...

The Art of Fiction in the Time of Trump

Fiction can generally reveal truth more powerfully than fact. And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever. These are chaotic unsettling times. These...

Using PR to Succeed in the Film World

The film world has been going through seismic changes. Just as the music world was rocked and in many ways redefined by the internet, the film world is being reshaped and restructured. Not long ago prestige projects were only shown on the big screen, with cable and...

4 PR Mistakes Writers Should Avoid

If you want to reach a broader audience and build your brand as a writer, there are some common PR and marketing traps you want to avoid. Below are four common PR pitfalls to steer clear of. Don’t work on your book and then simply wait for your audience, agents,...