NOTES FROM THE SALON

A blog about writing, filmmaking, and public relations

For posts from 2016 and earlier, please visit our archives here! 

5 (More) PR Myths

If you’re an author or a filmmaker, you know that PR + marketing is not an option. PR is a necessity. Only PR can reach your target market, establish your brand, and offer you the validation and credibility of being featured not as an ad or a social media post, but as...

The Filmmaker’s 5 Main Marketing Myths

You’re a filmmaker, not a marketer or promoter. Right? Wrong! That approach to filmmaking can lead you basically nowhere.  You might end up with a gem of a film, a film that’s important, a film that could succeed – and a film that gets lost. As a novelist,...

Bart’s Books: An Interview with Matt Henriksen

Based in Ojai, California, Bart’s Books is a bookstore unto itself. I was first introduced to Ojai by actors who were in my first play, Bang! A Love Story. That’s going back a few years now, and although my wife and I have visited several times since then we somehow...

Upcoming Event: Beyond The Trailer – Movie Marketing Strategies

Beyond The Trailer: Movie Marketing Strategies and Promotional Tactics Presented by American Marketing Association (AMA) Los Angeles Want to learn how to create an effective PR and marketing campaign for your film? Actually, that’s a rhetorical question. I can tell...

The Indie Filmmaker’s Secret Weapon: PR

If you’ve finished shooting, or have locked your film—congratulations! I know from experience that is not any easy process. It takes, blood, sweat, tears, and persistence—not to mention funding. So, do congratulate yourself, but then do a reality check and realize...

4 PR Mistakes Writers Should Avoid

If you want to reach a broader audience and build your brand as a writer, there are some common PR and marketing traps you want to avoid. Below are four common PR pitfalls to steer clear of. Don’t work on your book and then simply wait for your audience, agents,...

PR Secrets for Independent Films

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Why is that news? Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. We’ve been representing films...

Why PR is Crucial for Your Film

Technology and the digital world have caused huge changes to what was once considered business-as-usual in the entertainment world. While the last decade has seen the music and publishing arenas changed forever, the world of film production, distribution, and...

James Elden on Keeping Noir Alive in the City of Angels

James Elden is producer, director, actor, and self-publisher of the PL.A.Y Noir series staged annually in North Hollywood by his company, Punk Monkey Productions. James can be seen sporadically on television as reoccurring characters on both CONAN and General Hospital...

The Art of Fiction in the Time of Trump

Fiction can generally reveal truth more powerfully than fact. And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever. These are chaotic and unsettling times of...

I’m a Writer, not a Marketer! (You Still Need PR)

“I’m a writer, not a marketer or promoter!” That can be a nice sentiment, but it’s also generally the kiss of death. If you write and don’t want to promote your works, you best team up with someone who will. The fact that successful authors need PR and to...

A Voice with Legs: Laura Carruthers Translates Dance into Film

Laura Carruthers is a six-time national champion and world-ranked Scottish Highland dancer, a former member of the Ballet Arizona, and an award-winning filmmaker whose portrayals of dance on screen welcome mainstream audiences to its intricacies. Her latest film,...

Preparing for a Media Interview

It’s easy to spend so much time focusing on how to land media coverage that how to handle the interview itself is not given much consideration. That is a mistake. You don’t want to squander an opportunity after working so hard to secure it. The following is a...

An Interview with Erik Hane of Red Sofa Literary

Erik Hane is an associate literary agent at Red Sofa Literary, and is a co-host of Print Run, a publishing podcast. He has previously worked on the editorial staffs at The Overlook Press and Oxford University Press. He also works as a freelance writer and editor. Erik...

Self-Published Books & Consignment Deals

How does a burgeoning author get his or her latest book out there for public consumption? Having copies available for sale online is one thing, but physical presence in bookstores has a number of crucial benefits: in-store stock establishes legitimacy, ups the chances...

Publishing & PR

You’ve written a book. Better yet, it’s getting published! (Congratulations). Fact: Your journey is just beginning. Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those...

Podcasting, Fandom, and Media Specialization

Media placement is one of the core tenets of public relations, if not the main goal: we build clients into Brands through their exposure across a variety of outlets until they hit the threshold of public interest and become relevant (and then the real PR fun begins)....

An Interview with Red Hen’s Keaton Maddox

*This post originally appeared on Anthony Mora’s blog, Notes from the Salon.  I met Keaton Maddox (if that was not a writer’s name, someone would invent it) when he was a guest speaker at a writer’s conference. My wife and I also had the good fortune of sitting...